Design Brief: Design labeling and packaging for a new brand of Do-It-Yourself food product. Things to consider: product name, cost, potential market, attributes. Think about the commodity, product, brand, experience hierarchy diagram from class. Consider the reduce, reuse, recycle lifecycle to your product’s packaging, and its overall carbon footprint.
The Brand: Squirm was created on the basis of an adult gummy worm. The popular snack food's packaging is targeted to younger ages, and a matured approach was necessary. Aimed at the male twenty to thirty year old, Squirm was provocative, valued, and artistic.
The Inspiration: The ideas for Squirm were inspired by Samoan tribal prints. Worms live in the dirt, a natural substance, and tying nature into a processed food was an interesting challenge.
MAGAZINE AD
Design Brief: Design a one-page magazine advertisement that features a packaged product as a photograph. Include information including product and company name, contact info, URL, tag line, etc.
POS DISPLAY
Design Brief: Design and fabricate a point-of-sale display for a food product. Create a 3-dimensional design that displays the product in the store at the ‘point of sale,’ so think about the role of this display not only to contain your product, but also to promote it.
MUD RUN EVENT AND ACCESSORIES
Design Brief: Create an appropriate event that your food product will sponsor. The event will take place in a public environment with many guests. Your deliverables are showing the graphics in situ – signs, banners, tickets, flyers, programs, labels, promotional stuff, apparel, etc.
The Idea: Tagging along with using nature and traditional Samoan tribal prints, Squirm was chosen to sponsor a Mud Run. The Mud Run featured many obstacles, with signage covered in tribal prints. Smaller accessories were also created for the event.
