Designed to commemorate Patrick Mahomes’s 2018 NFL MVP award, this project was designed on adidas’s AM4 SpeedFactory production platform. Utilizing a defined toolbox, these were created on an accelerated creation timeline and assembled in the USA.
The goal of this design was to present a wearable product within the existing color and material toolbox for the SpeedFactory production process. “MVP” is emblazoned across the midfoot of the design. Accompanying cleats were also created for a giveaway.
Production Time: 2 months
Concept/Color + Materials: Charlie Kirihara
Product Management: Chris Williams, Jeff Morris
Photos: adidas
