“Big Mood” stood as the flagship concept for adidas Football in SS22. Inspired by emoji usage and the range of emotions experienced in sport, Big Mood was loud in color, materials, and graphics.
The “Big Mood Lead” colorways launched the concept and utilized executions from the following “Big Lead Emotions” and “Big Mood SMU” packs including multiple velcro patches. The Lead colorway featured a multicolor sprayed plate and lenticular stripes. representing a spectrum of emotions
Production Time: 18 months
Color + Materials: Charlie Kirihara
Footwear Design: Tom Hartings, Aric Armon
Graphic Design: Brett Superstar
Product Management: Tyler Murphy, Chris Williams
Product Development: Eric Chapman, Mike Carriero
Comms: Drew Gilges, Ashley Frey, Nathan Hawthorne
Photos: adidas
