In collaboration with Marvel Studios, this pack of cleats celebrated the film release of Black Panther: Wakanda Forever. The concept for these cleats, alongside a range of adidas performance products, asked the question “what if Wakanda had a national team?” This pack featured a bespoke Wakandan flag meshed with a cohesive graphic and color toolkit across over a dozen SKUs.
Design elements included playing with matte and shine interplay as well as reflective and color shifting elements. The adizero PK and Freak Ultra also featured New Silhouette constructions, focusing on innovative and different approaches to the models compared to the inline builds.
Production Time: 18 months
Color + Materials: Charlie Kirihara
Footwear Design: Tom Hartings, Aric Armon
Product Management: Tyler Murphy, Chris Williams
Product Development: Eric Chapman, Mike Carriero
Comms: Drew Gilges, Ashley Frey, Nathan Hawthorne
Photos: adidas, Marvel, Oscar Castillo
