“Go Time” served as the launch colorway for the totally new Mahomes 1 Impact FLX. An ode to turf trainers of the 90s, the Mahomes 1 brought DNA from the adidas Feet You Wear campaign to the modern era.
The upper sports a flexible and comfortable semi-transparent ripstop with hotmelt mudguard layers. Outlined stripes and a lace cord are embroidered onto the upper for a lightweight construction. This colorway was inspired by the green light on a stoplight and meant to show off the blocking of the new silhouette.
Production Time: 18 months
Concept: Charlie Kirihara, Chris Williams, Todd Rolak
Color + Materials: Charlie Kirihara
Footwear Design: Nick Staub
Product Management: Chris Williams, Josh VanWinkle
Product Development: Bobby Ho
Photos: adidas
