This colorway served as 1 of 2 launch colorways for the Impact FLX: a totally new training shoe project. FTWR White engineered mesh base meets a Solar Red synthetic suede mudguard with Solar Blue and Solar Yellow accents. The storytelling was meant to evoke the hard work mentality of grueling gym sessions.
This colorway is all about the essentials and the dedication to mastering them. A modern spin was taken on the primary colors of red, yellow, and blue by electrifying them for visual interest.
Production Time: 12 months
Concept: Charlie Kirihara, Chris Williams
Color + Materials: Charlie Kirihara
Footwear Design: Mitch Bernarding
Product Management: Chris Williams
Product Development: Bobby Ho
Photos: adidas