Inspired by exotic luxury cars, the goal of this project was to create the loudest possible cleats for NFL Training Camp. Solar Yellow is contrasted with Core Black branding and Gold Met and Silver Met badges, along with a pop of Screaming Pink.
Production Time: 12 months
Color + Materials: Charlie Kirihara
Footwear Design: Tom Hartings, Aric Armon
Graphics: Brett Superstar
Product Management: Tyler Murphy, Chris Williams, Christian Laursen
Product Development: Bobby Ho, Eric Chapman, Mike Carriero
Comms: Lydia Knoll
Photos: adidas